Archive - Trajectory

Tiny Giants #6: Poppi and the Technicolor Future of Soda

The probiotic drink that rebranded gut health as pure pop culture.

Sep 29 •

Tiny Giants #5: Dr. Squatch and the Art of Clean Chaos

Soap that smells like the woods and sells like a meme.

Sep 28 •

Tiny Giants: #4 – Liquid Death and the Merch-ification of Water

The water brand that murders convention.

Sep 27 •

Tiny Giants: #3 – Brightland and the Branding of Modern Purity

Where clarity, craftsmanship, and cult aesthetics make olive oil feel like liquid gold.

Sep 26 •

Tiny Giants #2: Cadence and the Rise of Container-as-Brand

What if your shampoo came in a magnetic hexagon that clicks into your skincare like LEGO? Cadence doesn’t sell beauty products. It sells containers …

Sep 25 •

Tiny Giants #1: Vacation® Sunscreen and the Art of the Branded Daydream

What if sunscreen wasn’t about SPF… but about escaping into a retro fantasy? Vacation® isn’t selling sun protection — it’s selling summer nostalgia…

Sep 24 •

Tiny Giants: The Rise of Micro Brands and Why You Should Care

They don’t look like legacy brands. They don’t act like legacy brands. But they’re quietly building cult followings, rewriting design rules — and…

Sep 23 •

Designing the Multiverse: When Spotify Spun Wax

What if your playlists came pressed on vinyl, mailed in a box set, and spun on a teak hi-fi console?

Sep 18 •

Orbit30: Dave 1, Desgrippes Gobé 0

How a turtle, some goodwill, and a little courage helped me beat Madison Avenue.

Sep 8 •

August 2025

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